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The Brains and Brawn Company:
How Leading Organizations Blend the Best of Digital and Physical
In The Brains and Brawn Company, Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. Robert shows how to create lasting profits and growth by creating a solid partnership between digital innovation and traditional business operations―in other words, by marrying brains and brawn.
BRAINS AND BRAWN
Meet Robert E. Siegel
Robert is the author of The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical.
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Press & Commentary
Robert is a frequent contributor and is often quoted in Forbes, Business Insider, The Wall Street Journal, TechCrunch, and more. Check out his latest media contributions below.