
Master the Cross-Pressures That Make or Break Today's Companies
An educator, operator, and investor, Robert Siegel has learned from many people and he’s taught many more. Through Robert’s experience in these three distinctive areas, he’s gained a unique understanding of how to thrive in today's challenging economic landscape.


Struggling to Lead Amid Challenging Cross-Pressures?
Systems Leadership can help you address these challenges.
Featuring exclusive lessons drawn from inside the business world, including from the CEOs of Harley-Davidson, Mubadala, Kering, Wells Fargo, and Box, this book teaches readers “Systems Leadership,” Siegel’s holistic framework helps leaders understand and handle five key cross-pressures:
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Priorities: The need to succeed at both execution and innovation
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People: The need to project both strength and empathy
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Sphere of influence: The need to focus both internally and externally
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Geography: The need to think both locally and globally
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Purpose: The need to pursue both ambition and statesmanship
Leaders will learn to do four things: 1) Operate at Intersections – master the dualities needed to navigate these cross-pressures, 2) Manage context – help your people make sense of the confusing set of facts that they are seeing in their jobs and lives, 3) Think like a Product Manager – understand customer needs, how products are built, and the go-to-market strategies of your company, and finally 4) Run towards business and technological disruptions.
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Robert Siegel is a Lecturer in Management at the Stanford Graduate School of Business, a venture investor, and an operator.
Robert helps the next generation of leaders create positive, thriving workplace environments in increasingly difficult times. With his expertise in management and leadership, he is constantly educating students and business executives alike on how to create systems for their organizations to adapt to change, cultivate great talent, and scale confidently.
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