The Brains and Brawn Company:

How Leading Organizations Blend the Best of Digital and Physical

In The Brains and Brawn Company, Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.

Robert shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations―in other words, by marrying brains and brawn.

The Brains and Brawn Company also explores the leadership attributes necessary for the next several decades: specifically, Systems Leadership. The men and women who will drive organizations going forward need to understand how functions within their organizations interact, as well as how their companies interact with their ecosystem. They need a broad range of expertise and skills, including the ability to focus on apparent contradictions at the same time: physical and digital, the big picture and essential details, generic solutions that can scale horizontally and customized solutions that can win deep customer loyalty.

Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways―and take the lead in your industry for years to come.


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Does your company have the skills needed to succeed in the next two decades?
Does your company have the skills needed to succeed in the next two decades?