The Brains and Brawn Company:
How Leading Organizations Blend the Best of Digital and Physical
In The Brains and Brawn Company, Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.
Robert shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations―in other words, by marrying brains and brawn.
The Brains and Brawn Company also explores the leadership attributes necessary for the next several decades: specifically, Systems Leadership. The men and women who will drive organizations going forward need to understand how functions within their organizations interact, as well as how their companies interact with their ecosystem. They need a broad range of expertise and skills, including the ability to focus on apparent contradictions at the same time: physical and digital, the big picture and essential details, generic solutions that can scale horizontally and customized solutions that can win deep customer loyalty.
Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways―and take the lead in your industry for years to come.
Press for The Brains and Brawn Company:
Embracing Digital While Maintaining the Physical
Robert Siegel, General Partner at XSeed Capital, discusses his...Read More
Fireside with a VC Episode #37
Andrew Romans, General Partner of 7BC Venture Capital and...Read More
Stanford lecturer releases new book with lessons from the classroom
Silicon Valley veteran Robert Siegel, who teaches at Stanford...Read More
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